Email marketing is a common and effective method to communicate with customers. Despite the rise of social media and unsolicited spam email (which is never a good marketing strategy, by the way), email remains the most effective way to nurture leads and turn them into customers.
Drip campaigns are automated processes that send a set of messages to leads at the right moment to move them through the sales funnel. Drip campaigns allow you to consistently “touch” leads with relevant information based on time intervals, actions taken by prospects on your website, or other parameters, freeing up valuable marketing and sales resources without neglecting your prospects. Some examples of drip campaigns include automated email messaging, product and service promotions, shopping cart abandonment, re-engagement, and triggered email campaigns.
A marketing funnel is created when you send a series of emails to achieve a specific goal. These include nurturing a relationship with your subscribers, educating potential customers on the benefits of a service or product and pushing contacts to make a purchase decision.
It's simple, if you have a subscriber and/or customer list with emails, then you have data. Or maybe it is not so simple. If you do not own a copious subscriber list, don't worry, we can help you build an organic subscriber list.
At the basic level, it is exactly what it sounds like -- you break up your contact lists into smaller segments and cut and combine them in a number of different ways. We can go into further detail during our initial call.
Absolutely, we can customize a package that will accommodate your marketing needs. Simply let us know what you need and we can start from there.
During our initial strategy call we will discuss your past and current marketing efforts, marketing goals, and brainstorm ideas on how we can start, scale or optimize your email marketing.
A/B testing emails means sending two slightly different emails to your readers (an A version and a B version) to see which one garners more engagement.
How can we help with your email marketing?
As strategists, we will help you dive into the goals of your various email campaigns, allowing you to zero in on how much your email marketing strategy is resonating with your target audience and why. From there, email campaigns can be fine-tuned to improve results and ensure business goals are being met.