Digital marketing for therapists and mental health practices

Make your therapy practice easier for the right clients to find.

We help solo therapists and group practices attract more right-fit inquiries with a clear, credible online presence. Our work spans websites, SEO, content, email, and AI search, all shaped around the care you provide.

What someone checks before they reach out.

Before someone calls or writes, they are likely working through four questions. Our work is making sure your practice answers each one.

We work on how your practice appears in Google, local results, and AI answers, so people looking for what you offer can find you.

google.com/search
therapy for anxiety near me
AllImagesMapsVideosMore

About 2,430,000 results

AI Overview

Therapy for anxiety in San Diego primarily uses Cognitive Behavioral Therapy (CBT) and Acceptance and Commitment Therapy (ACT). Practices like Your Practice Name offer specialized, evidence-based care for a range of anxiety concerns. Top-rated San Diego centers offer a mix of in-person and telehealth options. Your Practice Name +3

  • Clear practical details: see fees, insurance, availability, and what happens after you reach out. Your Practice Name
  • Find the right fit: read about each clinician's focus and how therapy is offered.
Your Practice Name

Anxiety therapy in San Diego, CA

PPsychology Today

Find a therapist near you

Show more
Your Practice Name· yourpractice.example

Anxiety & Trauma Therapy in San Diego

Support for adults navigating anxiety, trauma, and life transitions. In-person in San Diego and online across California.

Licensed Clinical Psychologist Accepting new clients
AnxietyTraumaLife transitionsGrief

Anxiety & Trauma Therapy

A calm, practical approach for adults. In-person in San Diego and online across California.

Schedule a free consultation Meet the team

Questions people often have

  • Do you take insurance?
  • Are you accepting new clients?
  • Do you offer telehealth?
  • What are your current fees?

    Fees for each session type, sliding-scale openings, and how out-of-network superbills work, listed here before anyone has to ask.

Start in the way that feels right.

A few clear options, with no pressure to share more than you want to.

Schedule

Request a consultation

Phone

Call or leave a message

Email

Send a general question

Location

In-person options available

Office hours
Monday to FridayBy appointment
WeekendsLimited availability

Illustrative example. Koppla is a marketing agency for mental health practices, not a therapy provider.

For a closer look at how your own site answers these, start with a website audit.

Search is changing

More people get an answer now, not a list of links.

Someone looking for a therapist may read a Google AI Overview or ask ChatGPT before they ever see a page of results.

Those answers are assembled from what these systems can reach and quote: clear service pages, accurate local details, structured practice information, and content that states plainly who you help. We work on those signals. No agency controls what a model decides to say, and we do not claim otherwise.

Featured guide9 min read

How to Optimize Your Therapy Website for AI Search Queries (2026 Guide)

How traditional search and ai search differ, from the guide
What changesTraditional searchAI search
What the client seesTen blue links to compareOne written answer
What earns the spotKeywords and backlinksClear answers and visible trust signals
How the client behavesScrolls, clicks, compares a fewReads the answer at the top, often stops there
For therapists and mental health practices

Built from a template, customized until it is yours.

Aurora is Koppla's website foundation for therapy practices. You start with the pages most practices need, already fast and HIPAA-ready, without a large upfront website investment. Then we tailor the copy, services, specialties, and next steps to your practice. Most practices ask for a lot of customization, and Aurora is made for it.

HIPAA-ready
Full code ownership
Fast load times
Add pages later
Explore Aurora
yourpractice.com
Aurora website template for therapists - professional practice homepage with credentials and calming design
Watch the demo

The Mind Meld

Practical marketing insight for mental health practices.

Answer Engine Optimization for Therapists
SEOAI Search+1

Answer Engine Optimization for Therapists

AI tools describe your practice using your directory profiles, reviews, and Google Business Profile. Learn how to audit what they say and correct it.
Psychology Today Referrals Down? Track These 4 Numbers
Practice GrowthDigital Marketing

Psychology Today Referrals Down? Track These 4 Numbers

Track Psychology Today views, inquiries, first sessions, and retention to find where referrals slowed and whether your therapist directory fee still pays off.
Generative Engine Optimization (GEO) for Private Practices
SEOAI Search+1

Generative Engine Optimization (GEO) for Private Practices

AI search changed how clients find therapists. Here is how private practices earn citations in ChatGPT, Perplexity, and Google's AI Overview.

Tools we use and integrate with

What therapists and practice leaders say

Solo clinicians and group practice leaders on what working with Koppla has been like.

When I began my search for a marketing company, Koppla Marketing stood out with its exclusive emphasis on mental health practitioners. When I began working with Kristin, it was clear that she understood the therapy profession. In our onboarding conversation, she listened carefully as I described my practice and approach, and the copy she produced totally reflected what I wanted to communicate about my work. Our conversations were very helpful to me in clarifying what I wanted prospective clients to know about me. Additionally, Kristin’s interest and enthusiasm made the conversations quite enjoyable. I am extremely pleased with the website Koppla created and with my ongoing consultations with Kristin. I’m very glad I chose Koppla Marketing and look forward to working with Kristin in the future.
Eric Strauss, Ph.D.

Eric Strauss, Ph.D.

Licensed PsychologistCharlotte, NCericstrauss.com

I have worked with several big name counseling SEO programs in the past. Despite throwing tons of resources at my website, it was gaining little to no traction. I had good foundational SEO, but I still was not showing up in local searches. I kept being told that I was approaching my website and business model "wrong" by people who did not understand my vision or my community. Kristin and the Koppla team understood my viewpoint right away and helped me develop content that speaks to both my target audience and the algorithms. Since working with Koppla, my Google search impact has more than doubled. We are finally showing up for keywords that reflect our specialties and doing very well with local AI searches compared to our competitors. SEO work is never "done," but it feels great to know that this part of my marketing is finally in a "maintenance" phase. I’m so glad I don’t have to keep throwing time and money at this problem. I wish I had found Koppla sooner!
Rebecca Fitzgerald, LCPC

Rebecca Fitzgerald, LCPC

North Riverside, ILShift Counseling, PC

I wanted to take a moment to express my sincere appreciation for the wonderful experience of working with Kristin and Koppla Marketing. I was highly impressed with Kristin's ability to thoroughly evaluate my website and identify key gaps even prior to our initial conversation. True to her word, her regular follow-ups ensured that our project goals were met and completed exactly on time. Kristin was consistently professional and responsive throughout the process. I am incredibly grateful for the work she did on my website, as she perfectly captured the essence of what I wanted to communicate to my readers, both personally and professionally. I will highly recommend Koppla Marketing to others looking for outstanding service.
Anita Kaplan

Anita Kaplan

LCSW & Certified EMDR TherapistWestlake Village, CAHealing Connections Counseling

I began working with Koppla as I was transitioning out of W2 work and into full-time private practice. I wanted a marketing partner who understood the mental health space, not someone who'd treat my practice like every other business. From the very first kick-off call, the process was clear and helpful. The video meetings made me feel like they took the time to know me and my practice rather than apply generic content for my website. The communication throughout has been clear and genuinely responsive. The results have started to show too. My practice is now even surfacing in ChatGPT. I would recommend Koppla to other therapists and psychologists. Just know going in that they specialize in therapy-forward practices, so if that's you, you're in good hands.
R

Rebecca

Clinical PsychologistGarden City, NY

Before working with Koppla Marketing, it felt like our practice was nearly invisible online. Within six months, we were ranking on the first page for our main services. What has mattered even more, though, is the difference in who is reaching out. The inquiries coming through our website now feel far more aligned with the people we are best equipped to help, and that has made a meaningful difference for our practice.
DS

Dr. Sanam

Licensed Clinical Psychologist

I had always been a little wary of SEO. I didn't want my practice to sound overly polished, impersonal, or sales-driven just to be found online. Koppla understood that concern from the beginning. They handled the content and copywriting for my website, helping me strengthen my online presence without losing the warmth and authenticity that are so important to my work. I'm now hearing from couples who understand my approach and are genuinely ready to engage in the process.
JR

James R., LMFT

Couples Therapy SpecialistPrivate Practice

Marketing a group practice can be complicated because every therapist brings something different to the team. Koppla helped us give each clinician a clear individual presence while still making the practice feel cohesive as a whole. Our website now communicates our specialties much more effectively, and prospective clients have an easier time identifying the therapist who may be the right fit. We are attracting better-aligned inquiries across the practice as a result.
ME

Melani E.

Clinical DirectorMulti-Therapist Practice

Questions practice owners ask us first

Find the clearest next step for your practice.

Tell us about your practice, who you want to reach, and what is not working today. We will recommend where to start, whether that is a website, search, content, email, or a mix. If we are not the right fit, we will say so.

  • Reply within one business day
  • No pressure, no hard sell
  • Privacy-aware planning

Prefer to talk first? Book a discovery call.

Koppla Marketing