Gone are the days of marketing your business alone!
We truly believe that great work doesn’t just “happen,” it’s born out of inspiration, trust, and collaboration. With this in mind, we begin every partnership with a strategy and an audit of existing activities. Then we configure every email marketing campaign with the end goal in mind – focusing on customer retention and relationship building.
Email Marketing
At Koppla, our effective email marketing strategies strengthen customer relationships, increase customer retention and encourage loyalty, as well as help boost new customer acquisitions
Email Automation
Email automation is a sequential set of emails that are sent out to prompt a user to engage. Emails are scheduled to automatically deploy over a certain amount of time and are generally structured with an introductory email and then follow up emails.
Social Media Advertising
When you work with us, you don’t have to worry about managing your social media advertising campaigns. We handle everything from creative and strategy to full ad management for Instagram, Facebook, and YouTube.
Website Development
Prior to creating and designing a website, we like to get to know you and your brand. After all, your website represents your brand. Our team works with you to ensure that we build and customize a website that is uniquely you.
Frequently Asked Questions
Email marketing is a common and effective method to communicate with customers. Despite the rise of social media and unsolicited spam email (which is never a good marketing strategy, by the way), email remains the most effective way to nurture leads and turn them into customers.
Drip campaigns are automated processes that send a set of messages to leads at the right moment to move them through the sales funnel. Drip campaigns allow you to consistently “touch” leads with relevant information based on time intervals, actions taken by prospects on your website, or other parameters, freeing up valuable marketing and sales resources without neglecting your prospects. Some examples of drip campaigns include automated email messaging, product and service promotions, shopping cart abandonment, re-engagement, and triggered email campaigns.
A marketing funnel is created when you send a series of emails to achieve a specific goal. These include nurturing a relationship with your subscribers, educating potential customers on the benefits of a service or product and pushing contacts to make a purchase decision.
It’s simple, if you have a subscriber and/or customer list with emails, then you have data. Or maybe it is not so simple. If you do not own a copious subscriber list, don’t worry, we can help you build an organic subscriber list.
At the basic level, it is exactly what it sounds like — you break up your contact lists into smaller segments and cut and combine them in a number of different ways. We can go into further detail during our initial call.
Absolutely, we can customize a package that will accommodate your marketing needs. Simply let us know what you need and we can start from there.
During our initial strategy call we will discuss your past and current marketing efforts, marketing goals, and brainstorm ideas on how we can start, scale or optimize your email marketing.
A/B testing emails means sending two slightly different emails to your readers (an A version and a B version) to see which one garners more engagement.
