We strategize, write, design, send and analyze your email campaigns for you.
Elements of Successful Email Marketing
Koppla is a full-service email marketing agency. Our team of experts understand how to leverage this medium by producing high-quality email marketing that breaks through the noise, gets noticed, and compels engagement. The elements to successful email marketing are the following details:
Compelling Email Copy
Emails must be well-written. That begins with the subject line and carries through the body of the email. Because email writing is short-form writing, we take a skilled approach to ensure email copy says everything it needs to without a single excess word and matches your tone of voice.
Custom Email Template
Design and layout are essential to email marketing. Beautifully-designed newsletters and emails can ensure your audience will enjoy opening your emails—and maybe even look forward to receiving them! We design all graphics and build fully responsive emails in-house.
Analytics and Data
We create specific, measurable goals. It starts by gaining insight into campaign performance through metrics collected from campaign sends, Google Analytics, and online booking software. With this information, we can make adjustments strategically to meet client’s objectives.
We design all graphics and build fully responsive emails in-house.
Audience Segmentation and Personalization
Segmentation saves a lot of time and makes audiences feel like you understand their needs. By personalizing and segmenting emails we create a more customized approach that will connect with your readers based on where they are in the buying process. which will naturally increase your open rates, click-through rates, and conversions.
That said, arbitrary lists and categories will not deliver results; this process must be carefully planned with specific goals in mind.
Supporting Digital Marketing Materials
Intriguing subject lines, unique content and beautifully designed emails are only a part of the equation. After the reader opens the email it should entice them to keep reading and engaging. The best way to engage your audience is through one of copious types of digital marketing materials that can be shared through email, including:
- Blog posts
- Case studies
- White papers
- Quizzes and interactive media
- Free or discounted offers
Email Marketing Segmentation
Matching emails to reflect the interests and the tone of subscribers, especially leads, is an essential element of successful email marketing. As lists grow, segmenting the audience into groups allows you to focus on characteristics, contact activity, position in the sales funnel, interests, and even pain points. Segmenting allows you to tailor messages to the reader, market products and services according to each group’s attributes, and help take control of your email marketing strategy.
When creating segments based on recipients’ activities, we can optimize your email sends, grab more attention and ultimately, expand your engagement.
- Resend a campaign to non-openers
- Target openers who did not engage with your email
- Keep your subscriber list healthy by segmenting active and non-active subscribers
Create target audiences with segments based on “dates”:
- Anniversary dates
- Subscription anniversary dates
- Subscription dates
The types of customized emails include:
- Promotional and incentive focused
- Tutorial or blog post announcements
- Community focused