Digital Marketing Coordinator

About Koppla

Koppla is a digital marketing agency and technology company built specifically for mental health professionals — therapists, psychologists, and private practices. Through Koppla Marketing, we help practices grow ethically through SEO, content marketing, paid media, and web development. Through KopplaHQ, we build the tools and platforms that power that growth at scale.

Our mission is to connect people who need mental health support with the professionals who can help them — by making those professionals visible, credible, and accessible online.

The Role

We're seeking a part-time Digital Marketing Coordinator to support content research and production across our growing portfolio of mental health clients: therapists, psychologists, and group practices spanning dozens of clinical specialties.

This role sits at the intersection of research, content, and AI-assisted workflows. You'll dig into clinical topics, audience intent, and competitive landscapes to help our team produce high-quality content across a growing client portfolio. If you're the kind of person who gets genuinely curious about a new subject, knows how to use AI tools to move faster without losing quality, and can keep a dozen moving pieces organized, this is a strong fit.

Responsibilities

• Research clinical specialties (e.g., anxiety, trauma, EMDR, couples therapy, child psychology) to develop accurate, audience-relevant content briefs for client campaigns
• Use AI tools (Claude, Perplexity, etc.) to accelerate topic research, draft outlines, surface keyword opportunities, and synthesize competitor positioning, then refine outputs with human judgment
• Support the production pipeline for blog posts, landing pages, and SEO content across multiple client accounts
• Track project status, deliverables, and deadlines across clients, keeping the content calendar organized and the team unblocked
• Assist with QA on published content, checking for accuracy, formatting, internal linking, and alignment with each client's voice
• Monitor competitor websites, directories, and content strategies within the mental health and wellness space to identify opportunities
• Contribute to the development of reusable research templates and workflows that help the team scale content production

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Psychology, or a related field
• 0–2 years of relevant experience (internships included) in content marketing, digital marketing, or research
• Hands-on experience with AI writing and research tools. You actively use them, not just aware they exist
• Strong organizational skills with the ability to manage deliverables across multiple client accounts
• Sharp written communication skills and an eye for detail
• Comfort working independently in a remote, async-first environment

Nice to Have

• Familiarity with SEO fundamentals (keyword research, search intent, on-page optimization)
• Interest in mental health, psychology, or the healthcare space
• Experience with project management tools (Notion, Linear, Asana, or similar)
• Exposure to content management systems or basic HTML

Compensation

$21 – $26/hr DOE

(part-time, approx. 20-25 hours/week)

What We Offer

• Competitive pay and benefits
• Flexible time off and half-day Fridays year-round
• Remote work options
• A collaborative, mission-driven culture where your work makes a real difference
• Growth opportunities across both the agency and KopplaHQ product
• Direct exposure to mental health marketing — a meaningful, fast-growing niche