Website Audit

A beautiful website is only step one. What actually drives growth is harder to see: whether search engines and AI assistants can find and understand you, whether your site works on a phone, and whether it earns the inquiry. We check the eight areas that decide it. We find the roadblocks; you get the roadmap.

Request your audit

What this is

A clear picture of where your website stands, in language you can act on.

We look at your site three ways: the way a search engine reads it, the way an AI assistant summarizes it, and the way a person deciding whether to reach out actually experiences it. Those three views disagree more often than practice owners expect, and the gaps between them are usually where the problem sits.

You receive the findings ranked by impact, with the reasoning behind each one. There are no guaranteed rankings attached to this, and no obligation to continue afterward.

What we look at

Eight areas, checked against how your practice is actually found.

Search visibility for every page
We check how your site is crawled and indexed, whether important pages are accidentally hidden, and whether duplicate or competing versions of a page exist. A page that search engines cannot read properly will not appear, however good the content on it is.
How your site performs on a phone
Most people looking for a therapist are on mobile. We measure real load times and interaction delays on mobile specifically, because a site that feels quick on your laptop can take several seconds to become usable on a phone. That gap is invisible from the inside, and it is where inquiries get lost.
What Google knows about your practice
Behind your visible content sits structured information telling search engines who you are, where you practice, what you specialize in, and how to contact you. We check that this information exists, is accurate, and is complete enough to support how your practice appears in results.
How AI assistants describe you
When someone asks ChatGPT, Perplexity, or Google's AI answers for a therapist with your specialty in your area, we look at whether your practice is recognized, described accurately, and named. We also check whether these tools can read your site at all, since many practice sites are built in a way that hides them.
Pages competing against each other
Practices often build several pages covering similar ground. When two pages target the same question, search engines have to choose between them, and they frequently choose the weaker one. We identify where this is happening and which page is losing.
Internal support for your key pages
Search engines read the links between your own pages as a signal of what matters. We map how that support is distributed, which often shows service pages receiving far less of it than administrative pages like a privacy policy.
Earning the inquiry
We review your pages from the perspective of the people you want to reach: someone comparing three practices, a group practice owner evaluating a vendor, a person deciding whether you are a fit. We look at whether your credentials, approach, and evidence of results are visible at the moment a visitor decides.
How your site handles privacy and data
We review your security configuration, analytics setup, and any third-party tools running on your site, along with what each one collects. Mental health websites carry a higher standard here, and this is an area where issues tend to go unnoticed until they matter.

How it works

Three steps, and nothing to install.

  1. You send us your website

    We likely already know your practice, but the audit runs on your website itself. Send the URL and we'll take it from there, Google Business Profile included. No logins, no tracking code, nothing to install.

  2. We run the checks

    We test the site the way a search engine crawls it, the way an AI assistant summarizes it, and the way someone on a phone experiences it. You'll have the findings within 72 hours.

  3. You get the report

    The report covers what we found, the criteria we checked it against, and how to fix it. Take meta titles running long, for instance: we give you the range to aim for, not the wording itself. That holds across every issue, direction, not copy.

Why Koppla

What makes the Koppla approach different?

Plenty of agencies say they specialize in therapists. Fewer take the time to learn how your practice actually runs before touching your marketing. We start there, with your caseload, your specialties, and where you want the practice to go, whether you run it solo or lead a growing group.

The technical build is ours from end to end. Every site, page, and integration is handled by our in-house engineering team in the US, and none of it is outsourced. That team came from building enterprise software, so the same standard holds whether you are one clinician or a practice with dozens of providers.

  • Therapist-first strategy

    Built around your caseload, specialties, and goals.

  • In-house US team

    Handled by our own engineers, never outsourced.

  • Enterprise engineering

    From engineers who built large-scale software.

  • Ready for any size

    One clinician or a large group, the same standard.

The Audit Process

A clear view of what AI search can understand about your practice.

We assess the signals that help answer engines connect your practice, people, services, and locations to the questions prospective clients ask.

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Illustrative audit sequence. AI answers and citations vary by platform, query, and over time.

Who it is for

Practices at different stages get different value from it.

Solo and newer practices
Useful when you have a website you paid for but no clear sense of whether it is working, and no way to tell which of several possible problems to spend money on first.
Established group practices
Useful when you have clinician pages, location pages, and service pages that have accumulated over time, and you suspect some of them are competing with each other.
Behavioral health organizations
Useful when the site is large enough that no single person has full visibility into it, and where privacy configuration and program-level structure carry real consequences.

Start with an accurate picture.

Send us your website and we will tell you what we find, ranked by what is costing you the most. You keep the findings either way.

Request your audit