Website Audit

We check eight key areas, checked against your live site: search visibility, Google Business Profile and local listings, mobile performance, the structured information Google reads about your practice, AI search visibility, pages competing with each other, messaging and conversion, and privacy configuration. You receive a comprehensive written report with every finding ranked by impact, the criteria we measured it against, and the direction to fix it.

We deliver a comprehensive report to you (anywhere from 6-20 pages depending on the complexity of your site). The cost covers all eight areas checked against your live site and your public listings, delivered as a written document within 72 hours. Findings are ordered by impact, which matters when you plan to fix two of them this quarter rather than all of them at once.

The audit reports them. You receive a written document (PDF) that names each problem, explains why it matters, and tells you what needs to change, but it does not include the changes themselves. If a meta title runs too long, you get the pages affected and the character range to aim for, not the rewritten title. If you would rather have the fixes made for you, we take on that work separately.

No. We assess the public version of your website and the listings anyone can find, so there are no logins to share, no tracking code to install, and nothing changed on your site while we work.

No. You keep the report whether or not we speak again, and the cost is the whole transaction, with no call required and no engagement that starts on its own afterward. We do take on ongoing work, and practices that begin a monthly engagement with us receive the audit as part of it rather than as a separate purchase. The one-time version on this page is built to be useful to someone who never goes further.

Yes. We compare the practice details on your site against your Google Business Profile as it appears in Google Search and Google Maps, then against Apple Maps and the directories prospective clients land on. Conflicting hours, an old suite number, a name that reads three different ways, a specialty listed in one place and missing in another: those disagreements are what stop Google from confidently matching a local search to your practice.

Partly. The audit covers the two things that decide whether you can be cited at all. First, whether answer engines can read your site, since a number of practice sites are built in a way that hides them. Second, whether your specialties, providers, and locations are stated clearly enough to be quoted accurately. Where it is observable, we also note whether you surface today. What the audit does not do is measure your visibility across ChatGPT, Perplexity, and Google AI Overviews in depth, or map out how to improve it. That is our AI search optimization service, which goes considerably further, and the audit findings will tell you whether it is worth considering.

Usually because a visitor understood what you offer and still found a reason to hesitate. The specialty page reads like six other practices in town. Fees are nowhere on the site. The next step is a contact form three clicks in. The clinician bio never says who this person works well with. We read your pages the way someone comparing three practices reads them, and the report names the points where that reader is likely to stall.

Three things do most of the work for a local practice: a site Google can crawl and understand, a Google Business Profile that agrees with it, and pages specific enough that one of them is clearly the best answer to a given question. The third is where most of the sites we look at fall short, with ten service pages and none of them committing to a single topic in enough depth. The audit reports which of the three is the weakest on your site, so the work does not have to start on all three at once.

A niche helps, though not the way it usually gets sold. Naming a specialty gives you a page that can be thorough about one thing, and thoroughness is what earns the ranking. Adding the word EMDR to a general services page does nothing on its own. What we check is whether your specialty pages are distinct from one another, supported by internal links from the rest of the site, and detailed enough that a prospective client can judge whether you are a fit before they call.

In the places that tell a reader and a search engine what a page is about: the page title, the H1, the opening paragraph, the service description, and the anchor text of the links pointing at it from elsewhere on your site. Repetition past that point does nothing. What the audit reports is where a page never states its subject plainly, and where several pages are trying to answer the same question. Choosing which terms to pursue in the first place is separate work, and the findings will tell you whether that is where your problem starts.