Marketing & Research Intern

About Koppla

Koppla Marketing is a digital marketing agency built exclusively for mental health professionals: therapists, psychologists, counselors, and private practices. We do one thing: help clinicians get found by the right clients online. That means SEO for therapists, content strategy for behavioral health providers, and local search visibility for practices that are tired of competing on Psychology Today alone. Through KopplaHQ, we build the software that powers that work at scale.

If a practice in Phoenix wants to rank for "trauma therapist near me" and stop losing clients to better-marketed competitors, we're the team they call.

The Role

We're looking for a Marketing & Research Intern to join us part-time for Fall 2026 and Winter 2027. You'll support our content and marketing team with mental health research, blog writing, and social media, gaining hands-on experience in a focused niche.

The role is hybrid and flexible, built around a student schedule. You'll work closely with our content strategists and marketing leads, and the work you do will help therapists across the country build their online presence and reach people who need care.

Responsibilities

• Map search intent for mental health keywords across clinical niches, from broad queries like "anxiety therapy near me" to specialty terms for trauma therapists, EMDR counselors, and somatic practitioners
• Help optimize Google Business Profiles for therapists, so practices show up in the local map results where most therapy searches convert
• Research mental health topics, therapy modalities, and industry trends for blog and content production
• Write and edit blog posts, practice bios, social captions, and short-form content for therapist clients and the Koppla brand
• Analyze competitor content to find gaps in content strategies for psychologists and counseling centers
• Track rankings for niche clinical terms and report on what is working across specialties and markets
• Assist with social media scheduling and basic community engagement on Instagram, LinkedIn, and Facebook
• Support the team with content calendar maintenance, asset organization, and light administrative tasks

What You'll Learn

The content you write gets published, and the keyword research you do goes into real client campaigns. By the end of this internship, you'll have work you can show from a niche that most marketing programs don't teach.

• Why mental health SEO is its own specialty: someone searching for a therapist is making a very different decision than someone buying a product or hiring a contractor, and the keywords, content, and trust signals that work for a private practice reflect that
• How to audit and execute local SEO for therapists, from Google Business Profile setup through review management and local citation building
• How search volume works in clinical specialties, including why SEO for depression therapists targets different queries than a general "therapist near me" search
• How Google evaluates E-E-A-T for healthcare content, and how to write for both search algorithms and a prospective client who is deciding whether to trust you with their mental health
• How to use Google Search Console and GA4 to measure content performance and decide what to work on next

Qualifications

Required

• Currently enrolled in a Bachelor's or Master's program in Marketing, Communications, Journalism, Psychology, Public Health, or a related field
• Strong writing skills: you can write clearly, empathetically, and adapt tone for different audiences
• Genuine interest in mental health, wellness, or healthcare
• Familiarity with social media platforms (Instagram, LinkedIn, Facebook) and basic content creation
• Organized and self-directed, comfortable working independently in a hybrid environment
• Familiarity with Google Workspace (Docs, Sheets, Drive)

Nice to Have

• Prior coursework or experience in digital marketing, SEO, or content writing

Compensation

$18 – $21/hr (part-time, approx. 15–20 hours/week)

What We Offer

• Paid, part-time internship (approx. 15–20 hours/week)
• Flexible schedule built around your academic calendar
• Hybrid, with option for fully remote or in-office work in San Diego
• Academic credit coordination available upon request
• Mentorship from experienced digital marketers in the mental health space
• Published work for your portfolio, live on client and Koppla sites
• A collaborative, mission-driven team that takes your growth seriously