Aurora: Website Template Built for Therapists
Your website is often the first therapeutic touchpoint. Before a potential client ever sits in your office or joins a virtual session, they're forming impressions about whether you can help them.
The question they're asking is simple: Can this person help me?
Your website needs to answer that question with warmth, clarity, and professionalism. And that's exactly why we built Aurora.
Why Aurora?
- Purpose-built for mental health professionals: Every feature is designed for mental health practices, thoughtfully built to convert visitors into clients.
- Lightning fast: Pages load instantly, helping you rank higher and convert more visitors.
- Easy to update: Edit your content like a Word doc. No coding required.
- Yours forever: Your website, your code, your data. No lock-in.
The Problem with Generic Templates
Most therapy websites fail at their most important job: creating psychological safety.
We've reviewed 500+ mental health practice websites over the years. The patterns are consistent: overly clinical language that feels cold, stock photos that scream "generic healthcare", and cluttered navigation on the site that triggers decision fatigue.
Finding the right balance of warmth and professionalism is challenging. That's exactly where most generic templates fall short.
Aurora removes these barriers with a purpose-built design that puts your clients' needs first. Because they're looking for reassurance, not obstacles.
What You Get with Aurora
7 Pre-Designed Pages
Aurora includes every page you need to connect with clients:
- Homepage with trust-building hero section
- Detailed About page with credentials display
- Services overview + individual specialty pages
- Fees & Insurance page
- FAQ page with organized categories
- Contact page with multiple options
- Blog system for content marketing
Light and Dark Mode
Your website automatically adapts to visitors' preferences. The design looks beautiful in both modes, reduces eye strain for evening browsers, and matches system settings automatically.
Mobile-First Performance
Over half of therapy seekers search on mobile devices. That's why Aurora is designed for phones first, then scales up beautifully to desktop. Speed matters too: sites that load in 1 second receive 2.5x more consultation requests than those taking 5 seconds.
HIPAA-Ready Add-Ons
Need encrypted email and secure intake forms? We partner with Hushmail to offer HIPAA-compliant communication tools. The service includes a Business Associate Agreement, custom domain email, and e-signable forms.
Simple, Transparent Pricing
Three paths to fit your practice:
Launch: Full code ownership, clinical content guide, and a professional website. Our Managed Platform is charged monthly for hosting, daily backups, security updates, and unlimited storage.
Growth: Everything in Launch plus copywriting, content strategy, SEO optimization, curated imagery, and 3-week turnaround.
Partner: Everything in Growth, plus monthly SEO blog articles, and semi-annual reporting. We waive the build fee, giving you a complete digital team without the heavy initial investment.
How It Works
- Choose your style: Pick a theme using our color palette and font picker.
- Provide your details: Use our content guide to submit your information (or import from Psychology Today).
- We build: Your site is ready for review within 72 hours.
- Go live: We launch your site and handle the technical details.
Frequently Asked Questions
Yes! With Aurora, you get full code ownership. Your website, your code, your data. We recommend our Managed Platform for hosting which includes daily backups, security updates, and unlimited storage. We will handle all the technical details.
Absolutely. Aurora uses a simple content management system that lets you edit your content like a Word doc. No coding required. Update your bio, add blog posts, or change images whenever you want.
Aurora itself is a website template (websites don't store protected health information). Our Managed Platform is HIPAA-compliant (although that should not be a concern for most therapists). For HIPAA-compliant email and intake forms, we offer Hushmail integration as an add-on, which includes a Business Associate Agreement.
With our Launch plan, your site is ready for review within 72 hours after you submit your content. The Growth plan includes copywriting and has a 3-week turnaround.
Aurora is purpose-built for therapists. Every feature, from Psychology Today-style credentials sections to trust badges and accessibility, is designed specifically for mental health practices. Generic templates require extensive customization; Aurora works out of the box.
See Aurora for Yourself
We designed Aurora based on everything we've learned working with mental health professionals. Preview the template and try the theme picker yourself.
View the demo | See pricing and features
Ready to get started? Schedule a consultation to discuss how Aurora can work for your practice.
