SEO & Content Marketing Manager

About Koppla

Koppla Marketing is a digital marketing agency built exclusively for mental health professionals: therapists, psychologists, counselors, and private practices. We help clinicians get found by the right clients online through SEO for therapists, content marketing, local search, and practice websites. Through KopplaHQ, we build the software that powers that work at scale, including research-backed content creation and search monitoring.

Our mission is to connect people who need mental health support with the professionals who can help them.

The Role

We're looking for an SEO & Content Marketing Manager to own organic growth for our agency clients, the Koppla brand, and KopplaHQ. You'll set search and content strategy, run the editorial process from brief to publish, and report on what is working in plain language our clients understand.

Search for mental health care is changing quickly. More people now get a first answer from Google's AI Overviews, ChatGPT, or Perplexity before they ever visit a practice website, and Google holds health content to its highest quality standards. You'll help our clients stay visible in both traditional and AI search, with content that is accurate, clinically sound, and written for a person deciding whether to reach out for help.

Responsibilities

• Own SEO strategy for a portfolio of therapist and group practice clients, including keyword and search intent research by clinical specialty and location, technical audits, on-page optimization, and internal linking
• Lead local search work, including Google Business Profile optimization, location pages, citations, and review strategies that respect professional ethics rules on testimonials
• Improve how often clients and Koppla are cited in AI answers through clear, well-structured content, FAQs, schema markup, and consistent practice information across the web
• Run the editorial pipeline: write content briefs, manage the calendar, and edit work from freelance writers and AI-assisted drafts so every piece is factually correct and matches the voice of each client and the Koppla brand
• Fact-check health claims against credible sources and coordinate review with client clinicians before content is published
• Plan and review programmatic and specialty landing pages so each page gives real, unique value to its audience
• Refresh, consolidate, or retire older content based on performance data
• Track and report organic performance with Google Search Console, GA4, and rank tracking tools, and connect search work to inquiries, not traffic alone
• Work with our web developers on technical SEO, including site speed, crawlability, structured data, and site migrations
• Work with our web team to keep analytics, forms, and tracking in line with HIPAA and state health privacy rules
• Repurpose content for email and LinkedIn to extend its reach

What Success Looks Like

In your first six months, you will:

• Own the search and content plan for a set of client accounts, with a clear monthly report for each
• Run a repeatable brief, edit, and fact-check process that every published piece goes through
• Set up a way to measure how often our clients appear in AI answers, and use it to guide content decisions
• Identify and fix the highest-impact technical and content issues on Koppla and KopplaHQ properties

Qualifications

Required

• 3–5 years of hands-on SEO and content marketing experience, including at least 1 year in an agency or client-facing role
• A track record of growing organic traffic and inquiries through content, with examples and data you can walk us through
• Strong writing and editing skills: clear, empathetic, and accurate copy for a health audience, and the judgment to turn an AI draft into something a clinician would sign off on
• Working knowledge of how AI search features change visibility and click-through, and how to adapt content for them
• Proficiency with Google Search Console, GA4, Ahrefs or Semrush, a site crawler such as Screaming Frog, and CMS platforms such as WordPress or Webflow
• Ability to explain search strategy to clients with no marketing background
• Organized and self-directed, comfortable managing several client accounts at once on a remote, async team
• Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent professional experience

Nice to Have

• Experience with healthcare, wellness, or other content that Google treats as "Your Money or Your Life," including a clinician or expert review process
• Experience with programmatic or scaled content strategies
• Familiarity with HIPAA and health privacy considerations in digital marketing
• Experience with schema markup, structured data, or JSON-LD
• Basic HTML and CSS, or experience with Git-based or Markdown content workflows
• Local SEO experience with multi-location practices

Compensation

$72,000 – $88,000/year DOE

What We Offer

• Fully remote, open to candidates anywhere in the U.S.
• Flexible time off and half-day Fridays year-round
• Direct work with leadership and real input on strategy for both the agency and KopplaHQ
• Specialized experience in mental health marketing, where SEO work must also respect clinical ethics and health privacy rules
• Work that helps people find mental health care when they need it